A video display made by light emitting diodes (LEDS), liquid crystal displays (LCD) or digital light processing displays (DLP) is mounted on the specialty hubcap. The video display is maintained in an up down position as the automobile moves. The device is cooled with vanes, thermoelectric cooler, or radiator plate. The device is powered by wheel generators or from the car battery. Manual or electronic controls manage the video sources which can be VCR, DVD, or ordinary video TV as well as a computer video source.