A print medium is encoded with information bearing indicia. A transparent layer or substrate which receives the printed information during printing has a first surface, a second surface and a leading edge. A strip of tape is applied to the first surface. A machine readable information bearing indicia is applied to at least one surface of the tape strip. The indicia is formed by a pattern of fluorescent material which upon excitation by radiation of a given spectral excitation range emits radiation in a fluorescent spectral range. The tape reflects radiation in the given excitation spectral range and in the fluorescent spectral range. In another embodiment, the strip of tape is applied to the first surface of the layer of the print medium, and has a top surface which is exposed when the tape strip is applied to the print medium and a bottom surface adjacent the first surface of the print medium. A first machine readable information bearing indicia is applied to the top surface of the tape strip. A second machine readable information bearing indicia is applied to the bottom surface of the tape strip. One type of indicia is a bar code pattern, although other types can also be employed.