The present invention provides low temperature zone forming equipment having a storage function capable of controlling temperature and humidity and a method and equipment for maintaining the quality of hauled fishes in an auction market of marine products such as fishes shellfishes, which constitute a low temperature distribution system closely linked with a purchase and sale system in consideration of the characteristics of the market. The low temperature zone forming equipment used in the low temperature distribution system is composed of a chilled air generator 1 and an enclosure wall 3 of flexible hollow structure, said enclosure wall having openings for entrance and exit of water at an end part thereof and openings for supplying chilled air produced in said chilled air generator and having exhaust openings formed of knitted cloth along the inside of the enclosure wall.