A display assembly for the display of merchandise packages with provisions for moving product packages toward the front as packages are removed by customers. A pusher sled is formed of front and back plastic wall panels, joined at the top and spaced apart at the bottom, with side opening notches near the bottom for sliding engagement with spaced apart, wire-like supports. A coiled strip spring has its coiled body confined between the wall panels and a strip portion thereof extends through an opening in the front wall panel to an anchor point at the front of assembly. Exceptional economies are realized in the manufacture of the display assembly while providing a system which aesthetically attractive, with superior performance. A variety of simple clip-on or snap-on devices may be used for anchoring the front of the coil spring, including a clip-on label holder element which mounts at the front of the assembly and includes a slot for reception of a forward end of the spring.