A shoe treating apparatus including a shelf part including at least one shelf, a motor part configured to control tilting of the at least one shelf, a sensor part including at least one sensor, and a processor electrically connected to the motor part and the sensor part is provided. The processor may identify an approach of a user by using the at least one sensor, and, based on the identified user approach, generate a control signal for adjusting a tilt angle of the at least one shelf to adjust the tilting of the at least one shelf. A method of operating a shoe treating apparatus is also provided.