The present disclosure relates to a video generating method and apparatus, a device, a storage medium and a program product. The method comprises: acquiring first text information, wherein the first text information is used for describing writing requirements of a video copywriting; generating second text information based on the first text information, wherein the second text information is copywriting information meeting the writing requirements described by the first text information; generating multimedia editing data based on third text information; generating a target video based on the multimedia editing data. Embodiments of the present disclosure provide an efficient one-stop video production scheme, and improve video production efficiency by generating copywriting information meeting the described writing requirements based on the writing requirements describing the video copywriting, and then producing the video according to the generated copywriting information.