Disclosed herein are various embodiments for server-side scene change content stitching. An example embodiment operates by providing a stream of first content for display on a display device. Second content to be stitched into the stream is received. Metadata indicates a point in time in the stream into which the second content is to be stitched. A scene change is identified in the first content closest to the point in time. A first frame proximate to the scene change is identified. The stream is displayed on the display device, including the second content stitched into the first content.