Provided is a vehicle air conditioning controller including a memory and a processor coupled to the memory, wherein the processor determines whether or not an occupant in a cabin of a vehicle is applying makeup to herself/himself and, in a case in which it has been determined that the occupant is applying makeup, changes at least one of an air direction or an air volume of conditioned air that is generated by an air conditioning system installed at the vehicle and is supplied to the occupant from an air outlet provided in the cabin.