A digital asset management system is enhanced with an end-to-end deep zoom feature functionality that receives a user request to generate a deep zoom image of an asset, performs an image conversion if necessary, generates the deep zoom image and stores corresponding image folders and files in a transient storage separate from assets managed by the digital asset management system, and cleans up the deep zoom files after a pre-configured time period. The deep zoom image is rendered directly from the transient storage without having to involve the repository, which is separately managed by the digital asset management system. A new Web context is created and provided for viewing the deep zoom image within a browser-based user interface of the digital asset management system for a seamless user experience.