Disclosed is an electronic device including a camera, a display, a sensor, a memory, and a processor, wherein the processor is configured to display an avatar corresponding to an external object included in one or more images acquired using the camera through the display, determine at least one characteristic of the avatar based on avatar information stored in the memory, control the avatar displayed through the display based on at least one configuration value of configuration information stored in the memory, determine a rotational angle of the electronic device in a first mode of the electronic device, determine whether the rotational angle in the first mode is within a first threshold rotation range, and reversely rotate at least a portion of an action or a position of the avatar by the rotational angle in the first mode if the rotational angle in the first mode is within the first threshold rotation range.