A display system for at least one wheel of at least one vehicle comprising:

At least one LED display device for displaying information on a wheel of a vehicle;
A computer in association with the at least one LED display device, the computer comprising GPS;
A main server;

Wherein the LED display device is linked to the computer and the computer is in wireless communication with the main server via a wireless network; in use, the server has stored in memory a plurality of information packets for display by the LED display device, each information packet has an associated location and/or time for being displayed, the main server wirelessly sends at least one information packet and associated time and/or location to the associated computer of the at least one vehicle, when the at least one vehicle is in the desired location and/or time the computer instructs the at least one LED display device to display the associated information.