A display case door includes an insulated panel assembly, a door frame, and one or more mounting blocks. The insulated panel assembly is transparent to visible light. The door frame extends about and is coupled to the insulated panel assembly. The one or more mounting blocks are coupled to and extend inwardly from the door frame. The electronic display assembly includes an electronic display, and one or more side brackets coupled to the electronic display. At least one of the side brackets of the electronic display assembly is coupled to at least one of the one or more mounting blocks. The electronic display is at least partially supported on at least one of the one or more mounting blocks.