A rollable display device, including a housing, a driving mechanism and a flexible bearing film which are provided in the housing, and a flexible display screen. The flexible bearing film is configured to rotate under the driving of the driving mechanism; a first end of the flexible display screen is fixed to the flexible bearing film, a second end of the flexible display screen is configured to extend out of the housing from an opening formed in the housing, and the flexible display screen can be rolled on the flexible bearing film and can be unfolded under the pulling of external force.