An industrial gateway device supports interactive feature engineering tools that guide a user through an intuitive process for configuring data analytics for key performance indicators (KPIs) of interest. A feature engineering interface renders an interactive model view that displays available data points such that the data points are organized hierarchically according to plant, machine, machine property, or other elements. The user can select, from this model view, data points having an impact on the KPI of interest. The interface also allows the user to define an executable script that defines a mathematical relationship between the selected data points and the KPI. This configuration yields an output model that defines a reduced set of data points to be collected and analyzed, as well as an executable script for assessing a state of the KPI as a function of the reduced data point values.