The invention relates to a recommendation method for an internal service entity service entrance of a network platform. The method comprises the following steps of: S1, sending service keywords of each service entity as a word source of tokenizer to the tokenizer of a network platform; S2, sending a core corpus corresponding to each network content in the network platform to a tokenizer, wherein the core corpus is the core content of the network content; S3, carrying out word segmentation on that core corpus by the tokenizer, and matching with the service keywords after the word segmentation is completed; S4, if the participle of the core corpus is matched with the service keywords, setting a service entrance of the service entity corresponding to the matched service keywords in the network content corresponding to the core corpus.