A method for anonymizing user identifiable information to be transmitted outside of a local network includes generating a network entity hash input based on (i) a first MAC address assigned to a client station of the local network, (ii) a second MAC address assigned to the network gateway device of the local network, and (iii) an identifier of a cloud entity of an external network to which data of the client station is to be transmitted. The method further includes generating a hash value output based on the network entity hash input and a random token value using a hashing function, generating an anonymized MAC address associated with the client station based on the hash value output, and transmitting the anonymized MAC address associated with the client station to the cloud entity of the external network.