Systems and methods utilizing a classification model and a ranking model are disclosed. A user identifier is received and a user profile is generated. The user profile includes a plurality of user features. The user profile is classified into a classification using a trained classification model. The trained classification model receives a first subset of the plurality of user features. A set of communication elements is ranked using a trained ranking model. The trained ranking model receives a second subset of the plurality of user features. An electronic communication including a plurality of interface elements is generated. The plurality of interface elements includes at least one communication element selected from the ranked set of communication elements in descending ranked order. A type of the electronic communication is selected based on the classification of the user profile.