Provided are: a holding unit configured to rotatably hold a roll body on which a medium is wound; a transport unit configured to transport the medium unwound from the roll body; a tension applying unit configured to press the medium between the holding unit and the transport unit to apply tension to the medium; a driving portion configured to provide driving force to the tension applying unit; a control unit configured to control the transport unit and the driving portion; and a detector configured to detect a load applied to the transport unit, and the control unit controls the driving force by the driving portion on the basis of the load detected by the detector to adjust the tension applied to the medium.