A device for illuminating luminescent watch displays containing luminophore material, including a case arranged to receive at least one receptacle for receiving at least one watch, the device including a illuminating device arranged to light up the displays of each said watch. The illuminating device include a control device and a time base, and at least one light source capable of exciting said luminophore material for a pre-determined charge time, or corresponding to a wearing duration chosen by the user via a control device included in the device, and watch self-winding device, including at least one such illumination device, and universal device for winding and setting the hands of a watch, including such a watch self-winding device.