A system and method are presented for customizing a software application for a target market. A request to access an application is received, by one or more computer servers, from a user. At least one of a preferred language of the user and a location of the user are determined by the one or more computer servers, and a target market is determined using the at least one of the preferred language of the user and the location of the user. The target market defines a language and a region. The application is rendered by the one or more computer servers by modifying at least one of a user interface of the application and a content of the application using the target market.