A tool to enable a search-engine optimized website within a WBS (website building system) The tool includes at a database storing WBS component compositions and SEO (search engine optimization) information drawn from sources internal and external to the WBS relating to the component compositions having at least one of: design and content; an analyzer to gather and analyze the SEO information for the WBS component compositions and to provide an SEO ranking for them; an editor to enable a designer of a website using the WBS to create and edit a website page using at least one user selected component composition from the WBS component compositions and a recommender to receive the at least one user selected component composition and to compare it with the results of the analyzer and to recommend to the designer, search engine friendly recommendations for improved website optimization based on the SEO ranking.