Systems, methods, and other embodiments associated with dynamic inclusion of custom columns into a logical model are described. In one embodiment, a method includes: accepting a mapping between a placeholder logical column of a static logical model and a custom physical column; generating an enriched dataset that combines a description of the custom physical column with values of the custom physical column; placing the enriched dataset into the placeholder logical column; and presenting the static logical model with the enriched dataset in the placeholder logical column.