An apparatus and method for deploying an elongate medium in a bore is described. The apparatus includes a housing defining an internal spool cavity, and the housing is configured to be deployed in the bore. A spool of elongate medium is mounted within the spool cavity. The housing defines an outlet to permit the elongate medium to be deployed from the spool cavity, and an inlet to permit bore fluid to enter the housing during deployment of the elongate medium from the spool cavity. In use, the housing includes an isolating fluid to isolate the elongate medium from the bore fluid entering the housing. Also described is a kit for deploying elongate medium in a bore and a method of preparing an apparatus for deployment of an elongate medium in a bore.