Systems and methods of non-contact tensioning of a metal strip during metal processing include passing the metal strip adjacent a magnetic rotor. The magnetic rotor is spaced apart from the metal strip by a first distance. The systems and methods also include tensioning the metal strip through the magnetic rotor by rotating the magnetic rotor. Rotating the magnetic rotor induces a magnetic field into the metal strip such that the metal strip is tensioned in an upstream direction or a downstream direction. In other aspects, rotating the magnetic rotor induces a magnetic field into the metal strip such that a force normal to a surface of the metal strip is applied to the metal strip.