- 专利标题: Targeted advertising using temporal analysis of user specific data
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申请号: US17110154申请日: 2020-12-02
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公开(公告)号: US11816699B1公开(公告)日: 2023-11-14
- 发明人: Yitao Gong
- 申请人: Google LLC
- 申请人地址: US CA Mountain View
- 专利权人: Google LLC
- 当前专利权人: Google LLC
- 当前专利权人地址: US CA Mountain View
- 代理机构: Fish & Richardson P.C.
- 分案原申请号: US12052101 2008.03.20
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00 ; G06Q30/0251
摘要:
Methods, systems and apparatus, including computer program products are described for providing temporally relevant targeted content items. A set of user data is used to determine current user interests as indicated by one or more recent events. Content items relevant to those events are identified and ranked based on a time that the corresponding event occurred. One or more of the top ranked content items can be delivered to a user.
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