A sheet conveyor includes: a holder that detachably holds a sheet roll; a rotation measuring device that measures a rotation amount of the sheet roll; a conveyance roller that conveys a sheet pulled out from the sheet roll held by the holder; a tensioner that is provided between the holder and the conveyance roller and that contacts with the sheet pulled out from the sheet roll toward the conveyance roller; a position detector that detects a position of the tensioner; a motor that generates driving force for rotating the conveyance roller; and a controller that controls the motor. The controller estimates a diameter of the sheet roll based on a conveyance amount of the sheet caused by rotation of the conveyance roller, a rotation amount of the sheet roll measured by the rotation measuring device, and a position of the tensioner detected by the position detector.