The technical problem of automatically reprocessing an image captured by a camera in a manner that produces a personalized result is addressed by providing a customized image reprocessing system powered by machine learning techniques. The customized image reprocessing system is configured to automatically reprocess an image on a pixel level using a machine learning model that takes, as input, the image represented by pixel values, sensor data detected by the digital sensor of a camera at the time the image was captured, and, also, flash calibration parameters previously generated for that specific user.