A scrolling shifter assembly having a housing rotatably supporting a scrolling wheel having a knurled exterior edge accessible to a vehicle operator, the scrolling wheel also including an annular side detent profile. A magnet is positioned in proximity to a sensor mounted to a printed circuit board (PCBA) within the housing and displaces relative to the sensor in response to rotation of the scrolling wheel. A display component is mounted in proximity to the PCBA. At least one haptic biasing component including any of spring loaded pawl or wave spring is supported within the housing and biases against the detent profile such that, and upon the operator actuating the scrolling wheel, the pawl is caused to displace relative to the profile in order to incrementally rotate the wheel, the magnet rotating relative to the PCBA sensor to cause an associated processor to electronically instruct a shift change to an engine control unit.