Aspects relate to observing various activities, interactions, behaviors, and other factors associated with a data exchange and creating one or more markers based on significant details associated with the observance. The one or more markers are retained and selectively rendered as a function of one or more conditions that should be satisfied before the marker is presented to the user. Some markers can contain parameters that should be satisfied in order for the marker to be considered complete. If a parameter is not satisfied, subsequent markers can be created as a function of the rendered marker. The subsequent markers can be rendered when a condition associated with the subsequent marker is satisfied.