Described herein are systems and methods that dynamically manage network traffic for individual subscribers based on past and current data usage rates. The disclosed systems and methods operate to control data traffic for a group of subscribers that share a common access network or that share a common access link to an access network. Prior to an individual subscriber reaching their data plan limit, the disclosed systems and methods track individual subscribers' past and current data rates and manage individual subscribers' current usage rates so that each subscriber's continually or periodically updating past usage rate stays within a provisioning rate for the group. This can improve user experience because rather than waiting until a subscriber has reached their plan data limit to impose strict data usage restrictions, the disclosed systems and methods use modest restrictions continuously or intermittently during the plan period.