There is disclosed a method and system for ranking a web resource. The method comprises: receiving a set of features associated with the web resource; generating a raw quality score based on the set of features, comparing the raw quality score to a reference score, the reference score being associated with a similar level of user traffic as the web resource; applying an offset adjustment formula to the raw quality score in response to an offset between the raw quality score and the reference score to obtain an adjusted quality score; in response to receiving a query, generating a search engine result page (SERP) including an indication of the web resource at a ranked position based on the adjusted quality score, the adjusted quality score causing a future raw quality score to be closer to a future reference score associated with a future level of user traffic.