Aspects of the present disclosure involve systems and methods for performing operations comprising providing a messaging application comprising a feature to a client device, the feature being implemented by operations having alternative complexity levels, wherein a first complexity level represents a first amount of device resources consumed by a first set of operations, and wherein a second complexity level represents a second amount of device resources consumed by a second set of operations; determining that the first configuration rule is satisfied by a first property of the client device; and in response to determining that the first configuration rule is satisfied by the first property of the client device, causing the feature to be implemented on the client device by the first set of operations having the first complexity level that consume a greater amount of device resources than the second set of operations having the second complexity level.