In a communication system where a channel feed carrying a media stream is broadcast for delivery of the media stream to a media client, where the channel feed further includes metadata in-band and correlated with a content frame of the media stream, but where the metadata gets removed from the channel feed before the media stream reaches the media client, a computing system (i) extracts the metadata from the channel feed and (ii) transmits out-of-band to the media client the extracted metadata in correlation with reference fingerprint data representing the frame of the media stream, the correlation being useable by the media client as a basis to re-correlate the metadata with the frame of the media stream, so as to enable the media client to carry out an action, such as dynamic ad insertion, based on the correlation of the metadata with the frame of the media stream.