An image forming apparatus includes an image processor configured to perform image processing on image data based on a conversion condition to output converted image data; an image forming unit configured to form an image based on the converted image data output from the image processor, the image forming unit being controlled based on an image forming condition; and a controller configured to perform tone correction control, density evenness control, and total density control, which is a combination of the tone correction control and the density evenness control. In the tone correction control, the controller controls the image forming unit to form a test image on a sheet and obtains reading data related to the test image on the sheet.