Invention Grant
- Patent Title: Systems and methods for determining whether to update embedded advertisements in downloaded content using advertisement update criteria
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Application No.: US17245236Application Date: 2021-04-30
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Publication No.: US11589099B2Publication Date: 2023-02-21
- Inventor: Milan Indu Patel , Hyok Cho , Young-Hwan Kim
- Applicant: Rovi Guides, Inc.
- Applicant Address: US CA San Jose
- Assignee: Rovi Guides, Inc.
- Current Assignee: Rovi Guides, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Haley Guiliano LLP
- Main IPC: H04N21/458
- IPC: H04N21/458 ; H04N21/262 ; H04N21/234 ; H04N21/2389 ; H04N21/442 ; H04N21/45 ; H04N21/81

Abstract:
Systems and methods for updating advertisements embedded in a media asset scheduled for download at a future time. The media guidance application may receive a request from a user to download a media asset at a future time, where the media asset includes a plurality of embedded advertisements. The media guidance application may determine whether to update an embedded advertisement in the plurality of embedded advertisements. After determining to update the embedded advertisement, the media guidance application may replace the embedded advertisement with an updated advertisement in the media asset.
Public/Granted literature
Information query
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