A laundry data analysis apparatus based on artificial intelligence according to an embodiment of the present invention includes: a communication unit configured to receive an image including laundry data related to characteristics of laundry from an image acquisition device corresponding to a group including at least one member; and a processor configured to recognize the laundry data from the received image, acquire additional data related to the characteristics of the laundry on the basis of the recognized laundry data, store laundry information including the laundry data and the additional data into a database, and acquire member characteristic information of each of the at least one member from a plurality of laundry information corresponding to the group stored in the database.