Systems and methods are described for leveraging machine learning to deliver time-sensitive media content offers to a consumer over an optimal device and channel. In an implementation, a server system transmits media content offers over an optimal device and channel to a user. The server system captures metadata of at least one of: the user's use of multiple devices, the user's media content preferences, the user's preferred transmission channels for receiving media content offers over the multiple devices, and the user's preferred times for receiving media content offers. The server system prepares a media content offer for transmission to the user. Based on the captured metadata, the server system selects a user device of the multiple user devices and a transmission channel of multiple transmission channels to transmit the media content offer; and transmits the media content offer to the selected user device over the selected transmission channel.