Various embodiments provide an approach to controlled access of websites based on website content, and profile for the person consuming the data. In operation, machine learning techniques are used to classify the websites based on community and social media inputs, crowdsourced data, as well as access rules implemented by parents or system administrators. Feedback from users/admins of the system, including the instances of allowed or denied access to websites, in conjunction with other relevant parameters, is used for iterative machine learning techniques.