An eNodeB or other cell access point device can receive demand data from mobile devices served by the cell. The demand data can represent an estimate of demand over a future period for network resources (e.g., bandwidth). The cell can aggregate this demand data and determine price data for the time period or for various intervals of the time period, then transmit the price data to the mobile devices. The price data can operate as a collaborative approach to scheduling traffic. For example, data (e.g., delay tolerant data) can be shifted (e.g., delayed for a few seconds) based on an examination of the price data in conjunction a determined priority of the data. Such can be applicable to data traffic not traditionally thought of as delay tolerant such as streaming video or web browsing, and can be accomplished without negatively impacting the quality of service or experience of the client.