Methods, systems, computer-readable media, and apparatuses for query-based interest in a simulation are presented. An entity comprising one or more components may be simulated. The entity may be modified to include an interest component indicating, for each component in the one or more components of the entity, a query subscription to an entity database. The query subscription may comprise one or more queries. Each query of the one or more queries may comprise a component value that qualifies another entity for inclusion in a query result, and a frequency for receiving, from the entity database, updates on the query result.