Embodiments of the invention make consumer application adoption more efficient by giving suppliers access to the desired target audience by displaying the applications to the right audience. Suppliers can provide criteria for the kinds of users they are looking to target using constraints. Embodiments of the invention enable viewers that match the constraints to see the service. The user gets to see an automatically generated application set, that is instantly available, with a high probability of containing the application the user is likely to seek. Identity and Payment support are built into the platform, such that the user no longer needs to register with each application or set up payment with each application. In addition, the platform reduces bandwidth consumption, storage front print, and power consumption of the user device by choosing when and which modules to download to the user device.