The systems and methods include operations for: storing, by one or more processors, a plurality of content items in association with a content item generation template, each of the plurality of content items having been previously generated by a respective user of a plurality of users of a messaging application in accordance with instructions associated with the content item generation template; ranking the plurality of content items associated with the content item generation template; receiving input that selects an identifier of the content item generation template; and displaying the ranked plurality of content items to a given user of the messaging application in response to receiving the input.