Disclosed are a mobile terminal and a control method therefor. The mobile terminal according to one embodiment of the present invention comprises: a camera provided to a main body; a display unit for displaying a preview image for the photographing of the camera; and a control unit for detecting the entering into of a subject recognition mode while the preview image is being displayed, and in the subject recognition mode, analyzing objects included in the preview image so as to recognize a subject to be photographed, and applying, to the preview image, a camera effect matched with the recognized subject. In addition, while the matched camera effect is being applied to the preview image, the control unit may further provide, on the display unit, on the basis of a touch input applied to the preview image, a list of camera effects additionally applicable to the recognized subject.