A user interface configuration may permit a user to make selections while the interface is dynamically adjusting and reconfiguring its layout and appearance for optimized user satisfaction. One example method of operation may include receiving an input command on a first menu displayed on a touch receptive surface of a user device and modifying a current view of the first menu by moving a menu item either upward or downward among a number of different menu options. The method may also include selecting the menu item responsive to the received input command and also receiving an additional input command to select a functionality to apply to the menu item, and applying the functionality to the menu item.