An automated fiber bundle placement apparatus including a placing head configured to place each of fiber bundles onto a placement die and including a plurality of conveying mechanisms each configured to convey the fiber bundle toward a pressing part configured to press the fiber bundles onto the placement die, a plurality of guidance mechanisms each including a guide roller for guiding the fiber bundle toward the conveying mechanism, and a frame attached to a multi-jointed robot configured to move the placing head and provided with the conveying mechanisms and the guidance mechanisms. The frame is constituted by a main frame part provided with the conveying mechanisms and attached to the multi-jointed robot and a sub-frame part provided with the guidance mechanisms and detachably attached to the main frame part.