Techniques for initiating system actions based on conversational content are disclosed. A system identifies a first conversational moment type. The first conversational moment type is defined by a first set of one or more conversational conditions. The system receives a user-selected action to be performed by the system in response to detecting conversational moments of the first conversational moment type. The system stores the user-selected action in association with the first conversational moment type. The system performs the user-selected action in response to detecting the conversational moments of the first conversational moment type.