A method of processing data for additive manufacturing of a 3D object comprises: receiving graphic elements defining a surface of the object, and an input color texture to be visible over a surface of the object; transforming the elements to voxelized computer object data; constructing a 3D color map having a plurality of pixels, each being associated with a voxel and being categorized as either a topmost pixel or an internal pixel. Each topmost pixel is associated with a group of internal pixels forming a receptive field for the topmost pixel. A color-value is assigned to each topmost pixel and each internal pixel of a receptive field associated with the topmost pixel, based on the color texture and according to a subtractive color mixing. A material to be used during the additive manufacturing is designated based on the color-value.