Systems, computer-implemented methods, applications, and user interfaces for providing triggers in a system of record are disclosed. For example, a computer-implemented method may include: maintaining a trigger where the trigger comprises condition(s), operation(s), and/or a one-to-many operator associating a first data object with multiple second data objects in organizational data associated with an organization, where the trigger can be defined based on the one-to-many operator, and where the operation(s) and/or the one-to-many operator are based on a custom computer language; evaluating the condition(s) associated with the trigger based on an occurrence of an event associated with the first data object and/or one or more of the multiple second data objects; determining that the condition(s) associated with the trigger are satisfied causing the activation of the trigger; and/or executing the operation(s) associated with the custom computer language based on the activation of the trigger.