An immersive three-dimensional display with interactive content panels which is responsive to input from users' interactions is disclosed. A panoramic image is spherically mapped to a virtual three-dimensional space. Interactive content is configured with transparent images to form interactive content panels. The interactive content panels thus formed are positioned within the three-dimensional space to form the immersive 3D display with a background comprising the panoramic image. The immersive 3D display is transmitted to the client device for display to the user.