Embodiment of the disclosure provide a method and apparatus for generating information. The method includes: acquiring vectors of a plurality of users, the vector being used to characterize behavior habits of the users; inputting the vectors of the plurality of users and push information pushed by a push system to the plurality of users into a feedback information generating model established in advance, to generate the feedback information of the plurality of users for the push information, wherein the feedback information generating model is used to characterize a corresponding relationship between the vectors, the push information and the feedback information; and generating an evaluation report of the push system based on the feedback information.